Joint activities

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Have a holiday in the Tatra Mountains - what to experience in winter in the Liptov region
Liptov offers endless possibilities in the winter season too. You have up to 72 ski lifts and cableways available in modern ski resorts with a wide range of complex services, and 8 water parks, thermal parks and baths, where you can enjoy relax and fun, even if it is below zero outside. So do not hesitate and come to enjoy winter in the Liptov region.         ​
Have a holiday in the Tatra Mountains - unforgettable winter in Zakopane
Zakopane, also called main winter capital of Poland, together with typical Goral culture offers not only holiday spent in an active way in many ski resorts, but also the possibility of active relax in the water parks and spa & wellness centres. As soon as you get tired of skiing, walking among the monuments and relaxing in the thermal waters, you can relish the local cooking or try a ride on the sledges. There are lots of possibilities...​
The BEST of LIPTOV – Image brochure
The BEST of LIPTOV - the most visited Slovak region. Relax in the largest water parks and thermal pools, experience the adrenaline in the top ski resorts or explore plenty of natural, cultural and historical monuments.





The BEST of ZAKOPANE - Image brochure
​The BEST of ZAKOPANE - enjoy active recreation in many ski resorts and relax in your favourite water parks and thermal pools. Lovers of culture and history will appreciate all year-round traditional and typical Goral festivals, shows and sport events.




1. part - A complex design manual for the brand of region Liptov and Zakopane - part LIPTOV
2. part - A complex design manual for the brand of region Liptov and Zakopane - part ZAKOPANE
Information workshop in Zakopane
On 27-28 July 2011 an information workshop was held in Zakopane to introduce the activities of Klaster Liptov and Biuro Promocji Zakopanego. The subject of the workshop was conducted on the negotiation and preparation activities of the project, progress on the design manual and the image catalog for the 2011 marketing campaign „Tatras together.Moreover, the schedule of works and splitting tasks for the next phase of the project was specified.



Workshop on marketing activities in Zakopane
On 28-29 July 2011 a workshop on joint marketing activities for the project „Tatras together" was held in Zakopane. The subject of the workshop was an information session about upcoming marketing activities in the project, the progress of a marketing strategy for Klaster Liptov and Zakopanel, and progress on joint cross-border outdoor advertising campaign. Workshop participants also took a trip to the waterpark Terma Bania and climbed to the Kasprov peak.



11 - 12 August 2011 - Information workshop in Liptov
The next meeting of representatives from Klaster Liptov and Biuro Promocji Zakopanego took place in Liptov. The aim of the workshop was to introduce the activity of the cooperating entities, negotiation of current activities in the project implementation and preparation of project activities on schedule and also coordinating the work and roles in the subsequent phases of the project.

During the information trip specific outputs of the marketing campaign  „Tatras together" were agreed - design manual, a common marketing strategy, image catalog of 2011, the progress of work on product promotional catalog 2011 as well as progress on web presentation. Participants also took information trip to all year-round water park Tatralandia.



Joint cross-border tourism marketing strategy of Klaster Liptov and Biuro Promocji Zakopanego
Klaster Liptov together with its partners Biuro Promocji Zakopanego and Hotel Academy Liptovský Mikuláš prepares joint promotion campaign Tatras together" within the Cross-border Cooperation Programme Polish Republic – Slovak Republic 2007 – 2013.

An important activity of this project is the preparation of joint cross-border tourism marketing strategy of Klaster Liptov, Biuro Promocji Zakopanego and Hotel Academy Liptovský Mikuláš. The main topic of the project is to establish a joint campaign Tatras together", which will include various sub-activities: processing of a common marketing strategy and a common cross-border outdoor advertising (billboards, city lights) supported by issuing of image and joint promotional product catalogs and creating a modern Internet information portal.

The most important outcome of the joint cross-border marketing strategy is to implement the campaign Tatras together". Its aim is to build and enhance the image of an attractive destination in the border area of the Slovak and Polish Tatras. In this campaign the image citylights and billboards (winter, summer) will be printed, the advertising space will be rented for them, common summer and winter product catalogs will be issued.



Design manual
The aim of marketing campaign „Tatras together" is to build and enhance the image of an attractive destination in the border area.

In this campaign image citylights and billboards (winter, summer) will be graphically prepared and printed and the space will be rentes for them, common summer and winter image catalogs will be issued and a common web portal will be created.

The campaign „Tatras together" will express mainly proximity, attractiveness and diversity of tourist activities of neighboring regions in the High Tatras and their surroundings. Therefore, the basic design of the campaign is Tatra´s massif, tarns and lakes in the foothills, along with forests and meadows. The campaign includes the motto that calls for action to highlight and increase the attractiveness of the Tatra region near the supply of Liptov, Zakopane and the Tatra mountains. The mission of the project is to highlight the connection of majestic mountains and opportunities for active spending your free time.